CELADON'S marketing team skillfully projects the image and branding of properties by effectively tailoring and implementing a strategic plan producing measurable results of enhanced sales, repeat business and public awareness.

At our properties we motivate and involve employees at all levels to assist in marketing efforts.

Celadon properties are connected to a worldwide reservation network, and group representative offices in Europe (Belgium), Japan (Tokyo), Australia (Sydney, Melboure), Asia (Ho Chi Minh City), South Africa (Johannesburg), Russia (Moscow) and North America (New York).

Celadon attends all major international hospitality and travel trade shows to showcase and market its properties to a vast partner network.

Owners and developers are provided with a marketing plan template, reviewed on a regular basis.

Individual properties and representative offices are included in the group's centralized Celadon Marketing Center, enabling coordination of sales efforts.

Celadon helps individual properties build successful business through macro marketing activities such as the 'World Heritage Road' (www.worldheritageroad.com), a 1,700 km 'theme road' connecting the 17 provinces of Central Vietnam.

Celadon has most recently proposed the 'Vision Future' branding theme for Baria Vung Tau, the 'Nine Dragon River Tale' theme for the nine Mekong delta provinces, and a tourism development program for Thanh Hoa province.

Celadon is also assisting in the formation of a national Express Bus Service designed to develop tourism in Vietnam, supported by an appropriate service station network and communication system.

For confidential information please contact:
Mr. Carlos Dela Rosa, cmo@celadon-international.com